---
name: marketing-data
description: |
  Ground marketing questions, competitive research, and founder exploration in
  real data. Use OpenRush to answer competitor, keyword, backlink, SERP, and
  market questions with live facts instead of guesses.
---

# Marketing Data Skill

Use OpenRush whenever the user asks a marketing, competitive, or market research question. Ground every answer in live data — do not estimate when OpenRush can return a fact.

## When to reach for this skill

- Competitor questions ("who are my competitors?", "what do they rank for?")
- Keyword strategy ("what should we target?", "how hard is this term?")
- Backlink research ("who links to this site?", "where are my backlink gaps?")
- SERP analysis ("what does Google show for X?", "who ranks for Y?")
- Site health ("is my site technically healthy?", "which pages drive traffic?")
- Market exploration ("how big is this space?", "what are founders searching for?")
- Own-site Search Console performance ("how are my clicks/impressions trending?", "which queries drive traffic?") — requires a connected Search Console account
- Own-site Google Analytics traffic ("how is my traffic trending?", "which channels or pages drive sessions?") — requires a connected Google Analytics account

## Tool routing

OpenRush is connected as an MCP server. Call `describe_capabilities` first if you are unsure what is available.

| User wants | Tool |
| --- | --- |
| Understand a domain | `inspect_domain` |
| Find competitors | `discover_competitors` |
| Expand keyword ideas | `research_keywords` |
| Find competitor keyword gaps | `compare_keyword_coverage` |
| Inspect a domain's backlink profile, authority, referring domains, and anchors | `inspect_backlinks` |
| Find domains linking to competitors but not the target | `compare_backlink_gap` |
| See live search results | `inspect_serp` |
| Check keyword rankings | `inspect_search_visibility` |
| Audit site health | `audit_site` |
| Drill into one keyword | `inspect_keyword` |
| Drill into one page | `inspect_page` |
| Check own Search Console performance (clicks, impressions, queries, pages) | `get_search_performance` |
| Check own Google Analytics traffic (sessions, users, engagement, channels, pages) | `get_website_analytics` |

## Backlink workflow

1. Use `inspect_domain` for the organic-search picture and likely competitors. It does not query the backlink index or return link authority.
2. Call `inspect_backlinks` explicitly to inspect one domain's link profile. It costs 18 credits and accepts a `limit` from 1 to 200.
3. If competitors are unknown, use `discover_competitors` or the likely competitors from `inspect_domain`.
4. Call `compare_backlink_gap` with the target and 1-10 competitors. It costs 15 credits and accepts a `limit` from 1 to 200.

The two backlink tools are independent. Calling one never calls the other. Treat `next_actions` as suggested follow-up calls, not work that has already run. Backlink-gap `sample_anchor` can be `null` because domain-intersection results do not include anchor text.

## Response rules

1. Lead with real data. Quantify when possible — volume, CPC, ranking position, traffic estimate.
2. When coverage is sparse, say so and suggest a next step.
3. Use `next_actions` from responses to chain follow-up calls.
4. Never fabricate traffic numbers, keyword volumes, or competitor rankings.
5. Do not claim `inspect_domain` includes backlink authority; use `inspect_backlinks` for link metrics.

## Troubleshooting

If OpenRush tools are unavailable or the connection fails, visit https://www.openrush.com/agent-onboarding/SKILL.md for setup instructions.