Competitor Research

---
name: openrush-competitor-research
description: Find and analyze organic search competitors with OpenRush while controlling credit use. Use when a user asks who competes with a domain in search, wants competitor moves, needs keyword-gap research, or wants content opportunities based on known competitors.
---

# OpenRush Competitor Research

## Before Research

Confirm OpenRush is connected and call `describe_capabilities` first. Ask for the target domain, market and language, business focus, and known competitors. Ask whether the user wants a quick competitor list or a deeper comparison.

## Workflow

1. Call `discover_competitors` for the target domain.
2. Present and confirm a short competitor shortlist before deeper work.
3. Optionally call `inspect_domain` for selected competitor domains when it will clarify the comparison.
4. Call `compare_keyword_coverage` only after target and competitor domains are known and the user approves the deeper comparison.

Do not compare every discovered competitor. Prefer a small, relevant set and explain when the comparison may use more credits.

## Report

Return:

- The most relevant organic competitors and why they matter.
- The strongest supported competitor moves or differences.
- A short list of keyword or content opportunities.
- A few next actions with likely impact.

Use `coverage`, `facts[*].provenance`, `resources`, and `next_actions`. Never invent competitors, visibility, rankings, traffic, or keyword metrics.

## Weekly Prompt

```md
Friday keyword gap review:
Use OpenRush to compare {domain} against its top organic competitors. Find keyword gaps and return the best content opportunities for next week.
```

## Shared OpenRush References

Read [credits and rate limits](../../lib/CREDITS-AND-RATE-LIMITS.md) before paid work, the [tool reference](../../lib/TOOLS.md) before selecting a tool, [error handling](../../lib/ERRORS.md) for any MCP error, and the [Open Fact Envelope](../../lib/OPEN-FACT-ENVELOPE.md) before interpreting results. A `402` is a hard stop: tell the user to top up at `https://www.openrush.com/dashboard` and make no further OpenRush MCP calls.