- Google Search Console — the real clicks, impressions, CTR, and position that Google recorded in Search. See Query your Search Console for the ways to slice that data.
- Google Analytics — the real sessions, users, engagement, and traffic sources Google Analytics recorded. See Query your Google Analytics for the ways to slice that data.
- Google Ads — the real spend, impressions, clicks, conversions, and conversion value your ad accounts recorded. See Query your Google Ads for the ways to slice that data.
Connect in the Dashboard
Connect as many Google accounts, properties, and ad accounts as you need, with no limit, even mixing them from different Google accounts.- Open Connections.
- Choose to connect Google Search Console, Google Analytics, or Google Ads.
- Sign in with the Google account that owns the property and approve access.
- For Search Console and Analytics, pick the property to link to your website. For Google Ads, activate the ad accounts your agents may read. The first ad account found is activated for you, and an agency manager (MCC) account lists every client account underneath it so you can activate the ones you want.
Connection states
Each website shows a connection state for each source (Search Console and Analytics), and each activated ad account shows one for Google Ads:
Reading your connected data costs credits; connecting does not. See Credits and rate limits. Developers can read the same data over the API, see Get search performance, Get website analytics, and Get ad performance.