The tool
Everything below runs through a single tool:get_search_performance.
You do not need to memorize it. Just ask your agent a normal question about your search traffic, and it picks the right settings for you.
This tool needs a connected Search Console property. Connect one in Setup. If you have several connected sites, name the one you mean.
The four dials
Every question is a mix of four choices. Change them and you get a different view of the same traffic.1. Time range
How far back to look.2. Compare to
Whether to show the change against a past window.3. Break down by
The dimension to slice by. Leave it off for your site total, or combine up to two.4. Search type
Which kind of Google surface to count.
You can also filter to a specific query, page, country, or device, and set how many rows come back.
How many ways is that?
You can break down by none, one, or a pair of the five dimensions, which is 16 ways to slice the data. Multiply that by 6 time ranges, 3 comparison modes, and 5 search types, and you get well over a thousand distinct views, before you add filters. In short: if a question about your Google Search traffic can be answered, this tool can shape the query for it.Things you can just ask
- What are my top search queries this month, and how do they compare to last month?
- Which pages lost the most clicks over the last quarter?
- Is my traffic more mobile or desktop?
- Which countries are growing for me year over year?
- How is my Google Images traffic trending?
- What is my average position for the queries that already bring me clicks?
Good to know
- The last three days or so are marked preliminary. Google reports this data with a short delay.
- This is search performance, not total site traffic. It does not include direct, referral, or paid visits.
- Sixteen months is the furthest back Google keeps, so that is the longest range available.